About Us
Our Vision
Our vision at Generation Wealth is to reach financial independence seekers and inspire them to become wealth-minded action takers. We seek to break the crippling cycle of poverty in marginalized communities and help build generational wealth in order to perpetuate the empowering cycle of financial independence!
Our Mission
Here are several ways that Generation Wealth currently works to empower youth and adults on their journey to financial independence:
Support adults at various stages of their journey towards the liberating goal of financial independence.
Provide customized awareness-building programs for high school and college-age students.
Support parents and caretakers with resources and training on how to develop and activate a financial independence plan that actively involves their children in the process.
Empower educators with training on how to facilitate learning around financial independence with middle and high school students.
Serve individuals in low-income communities through partnerships with community organizations in order to provide financial independence tools and training.
Our Founder
Jonelle L. Rocke is the founder of Generation Wealth, an education-based organization dedicated to helping both youth and adults learn and apply the foundational principles of building wealth in order to achieve financial independence. She was born in Brooklyn, NY to Caribbean immigrants of Jamaica and Trinidad.
The most defining moment on Jonelle's journey to financial independence happened when she lost all of her real estate investments in the recession of 2008 leaving her in over $1,000,000 of debt. In addition, she had over $20,000 in student loans! Although Jonelle holds two graduate degrees in educational leadership and childhood education she believes that this was one of the most valuable learning experiences of her life. She learned lessons that could never be assessed on tests or graded in a class. This was one of the most difficult trials of her life but as a result her life’s mission was realized. She knew that she had a responsibility to take the message of financial independence to both youth and adults who have been marginalized in her community, her country and around the world. Today Jonelle enjoys the options that time and debt freedom affords her. She lives her life by design and seeks to inspire others to do so as well.
Jonelle is a certified financial coach who has masterfully combined her almost two decades of experience in the field of adult learning, K-12 teaching and social and emotional learning with her passion to help those in marginalized communities obtain the dream of true financial independence for themselves and future generations.